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https://images.squarespace-cdn.com/content/v1/5985e7d16f4ca31b725c7a58/1611077880491-1RG11U4UXPDDIAQFP1RR/image-asset.jpeg TOBi - Growth The art style explored in this video is highly reflective of neo-expressionist, contemporary and African art. Everything was hand drawn on paper using charcoal and pencil, and then later scanned to the computer for isolation. https://images.squarespace-cdn.com/content/v1/5985e7d16f4ca31b725c7a58/1611079271031-K8MG3QC2DKT3W5J36LIQ/image-asset.png TOBi - Growth I wanted the drawings to all have an extremely raw, human aspect to them to embody the theme of the song. To me, it made the lines look full of emotion and thought, so I drew everything with my non-dominant left hand. https://images.squarespace-cdn.com/content/v1/5985e7d16f4ca31b725c7a58/1611085486984-EDO59UE5BHWBD4K9K5BJ/image-asset.png TOBi - Growth https://images.squarespace-cdn.com/content/v1/5985e7d16f4ca31b725c7a58/1611077800786-89MREQKT5WQ703KEFBFZ/IMG_9865.JPG TOBi - Growth Growth is am incredibly powerful song about TOBi’s personal introspection and exploration through his years growing up in Nigeria, to North America. It’s a song about coming out of the struggles of the past by transmuting the pain and the hurt in to self love and, in TOBi’s own words, “shedding old skin and coming into a new frame that is bigger and better.” https://images.squarespace-cdn.com/content/v1/5985e7d16f4ca31b725c7a58/1611079037034-7JNXZP01O3TDVEHGHV3X/Screen+Shot+2021-01-19+at+12.57.04+PM.png TOBi - Growth After isolation, the charcoal drawing was imported in to the project and manually programmed to “draw itself out” using keyframes. https://images.squarespace-cdn.com/content/v1/5985e7d16f4ca31b725c7a58/1672942600559-C94EQ95VWVFKI3G2PHH8/Screen+Shot+2023-01-05+at+1.15.13+PM.png TOBi - Growth https://www.connorscheffler.com/jhutton-pinkcouch daily 0.75 2021-01-21 https://images.squarespace-cdn.com/content/v1/5985e7d16f4ca31b725c7a58/1611082673577-PTO60434SV53Z5PQ7RL7/Screen+Shot+2021-01-19+at+12.57.04+PM.png J. Hutton - Pink Couch (The Movie) Many of the “paradise world” scenes, and some of the living room scenes were rendered out in 3D and animated to help provide realism and atmosphere to the final scene. This is the horse that J and his love interest are riding in the video, except in the reference footage, they’re actually riding the back of their couch. https://images.squarespace-cdn.com/content/v1/5985e7d16f4ca31b725c7a58/1611081690738-AUYLTOIA3L6VJ0HL2Q91/Screen-Shot-2021-01-19-at-1.36.56-PM.jpg J. Hutton - Pink Couch (The Movie) Reference footage was created by J to streamline the frame-by-frame drawing process as much as possible. This also made everything feel real, in terms of motion, perspective and likeness, without it actually being real. https://images.squarespace-cdn.com/content/v1/5985e7d16f4ca31b725c7a58/1611082700441-43XBCW4B7DNBEW6KX5GT/IMG_0483.JPG J. Hutton - Pink Couch (The Movie) In total, the entire video took about 4 months to complete, with a rough total of 4000 frames hand drawn, completely from scratch. Here I am using my drawing tablet in Photoshop. https://images.squarespace-cdn.com/content/v1/5985e7d16f4ca31b725c7a58/1611084958786-ZCUO3IKCDUKFH1U3CGZU/jhuttonpinkcouch.png J. Hutton - Pink Couch (The Movie) https://images.squarespace-cdn.com/content/v1/5985e7d16f4ca31b725c7a58/1611081171975-UB7POQNDWU45C1P3NEE9/IMG_0485.JPG J. Hutton - Pink Couch (The Movie) J wanted to create an animated video that was soulful, sexy and somewhat comedic in a way that approaches romance like a psychedelic love trip. We decided on a frame-by-frame hand-drawn animation. Our initial discussion began with his thoughts & ideas in which I took and created a front to back storyboard for the entire video. https://www.connorscheffler.com/gordonlightfoot-returnintodust daily 0.75 2023-01-05 https://images.squarespace-cdn.com/content/v1/5985e7d16f4ca31b725c7a58/1611097822305-AUFVJV89U26V6F7ZK7TJ/image-asset.png Gordon Lightfoot - Return Into Dust Throughout the production, we kept adding more and more objects to signify important milestones in Gordon’s life, including homage’s to songs, important causes, places, accolades, struggles and much more. The book, in particular, is both reflective of his own journal entries and a nod to his writing process that intertwined his music with his legacy. https://images.squarespace-cdn.com/content/v1/5985e7d16f4ca31b725c7a58/1611097776252-CW2PVMUP3E5AIMXA7COR/Screen+Shot+2021-01-19+at+12.57.04+PM.png Gordon Lightfoot - Return Into Dust Roughly rendered scene showing some of the cameras and additional objects. https://images.squarespace-cdn.com/content/v1/5985e7d16f4ca31b725c7a58/1611085989188-ZK9K5L88PA6XGK2J5IG6/image-asset.png Gordon Lightfoot - Return Into Dust https://images.squarespace-cdn.com/content/v1/5985e7d16f4ca31b725c7a58/1611097425120-AQN4VQI95C1XEY2YBWLJ/image004.jpg Gordon Lightfoot - Return Into Dust The video treatment for Return Into Dust was largely based on Gordon’s legacy. Much like revisiting old keepsakes in the attic, we wanted this video to have the same effect. Gordon’s studio, pictured above, was one of many photos that had particular inspiration for the setting of this video. https://images.squarespace-cdn.com/content/v1/5985e7d16f4ca31b725c7a58/1611097704723-HGTBG1DLF1ULYXV12S37/GordonsRoom_Rough-1.png Gordon Lightfoot - Return Into Dust In 3D space, I started building a scene by including as many nostalgic pieces as possible. Some objects, like the guitar, were further edited to be reflective of Gordon’s own guitar, and the frames on the wall were changed to include pictures and/or posters of his over the years. https://images.squarespace-cdn.com/content/v1/5985e7d16f4ca31b725c7a58/1672944268339-N73IAR92DTHIEKEUWVWD/Screen+Shot+2023-01-05+at+1.43.54+PM.png Gordon Lightfoot - Return Into Dust https://www.connorscheffler.com/carys-nomore-lyricvideo daily 0.75 2021-01-21 https://images.squarespace-cdn.com/content/v1/5985e7d16f4ca31b725c7a58/1611164789023-S6M3J49UBYE39208L99D/IMG_9865.JPG CARYS - No More (Lyric Video) The concept of the “No More” lyric video came about initially by following suit with CARYS’ Instagram highlight images – one of them pictured above. Ripped paper, textures, mixed avant-garde colour palette. Most of the colours used on the tape in the final video are actually based on outfit choices in the No More official video. https://images.squarespace-cdn.com/content/v1/5985e7d16f4ca31b725c7a58/1611165031581-VW6ANLBUZCA9SIKD8RYZ/paperrips.jpg CARYS - No More (Lyric Video) Textures and ripped paper used in the video were photographed, digitally edited and isolated. Throughout the video, there are about 200 original textures, some of them used more than once. https://images.squarespace-cdn.com/content/v1/5985e7d16f4ca31b725c7a58/1611167955629-C58PI6RHRHSDVY6C9TF0/IMG_0492.jpg CARYS - No More (Lyric Video) Drawings and lyrics were written/drawn out using india ink on paper, and then photographed, isolated and imported in to the project. https://images.squarespace-cdn.com/content/v1/5985e7d16f4ca31b725c7a58/1611168847816-2YQIMKLSQ3WBLAXJKMIT/image-asset.jpeg CARYS - No More (Lyric Video) The final outcome was achieved by animating the drawings and the lyrics to appear as if they are being drawn out, then transition each piece of tape, paper and photo of CARYS in and out of the scene while maneuvering a camera in 3D space. https://images.squarespace-cdn.com/content/v1/5985e7d16f4ca31b725c7a58/1611098734859-WDZ77MH7WLP9V543HFK2/carysnomore.png CARYS - No More (Lyric Video) https://www.connorscheffler.com/aarongoodvin-goodolbaddays daily 0.75 2021-01-21 https://images.squarespace-cdn.com/content/v1/5985e7d16f4ca31b725c7a58/1611161211766-B69EWVAX9KU41XL4YTZS/image-asset.png Aaron Goodvin - Good Ol' Bad Days (Lyric Video) https://images.squarespace-cdn.com/content/v1/5985e7d16f4ca31b725c7a58/1611244003646-LE76ZQTYS4N90XGGZZ5J/image-asset.png Aaron Goodvin - Good Ol' Bad Days (Lyric Video) Because Futura was used so popularly for general display and printing particularly between the 30s and 50s, I used it with this project because it has a vintage familiarity and looks even more eye catching when weatheredness is applied to it. Adding in a border gave the whole project a postcard look, when connected with the song, makes the viewer feel like a recipient of days gone past. https://images.squarespace-cdn.com/content/v1/5985e7d16f4ca31b725c7a58/1611243881056-5VZCZ4F1UC9JH29GBW2F/Screen+Shot+2021-01-19+at+12.57.04+PM.png Aaron Goodvin - Good Ol' Bad Days (Lyric Video) Additional elements were hand drawn with ink on paper, then scanned and rigged in After Effects to draw itself out. https://images.squarespace-cdn.com/content/v1/5985e7d16f4ca31b725c7a58/1611243142622-HJZZ52DZLHIV6SFE1W2I/IMG_9865.JPG Aaron Goodvin - Good Ol' Bad Days (Lyric Video) To begin conceptual process for Good Ol’ Bad Days, I compiled various ideas and inspiration in to a moodboard for Aaron and his team to review. I was particularly drawn to the colour orange, and the the weathered typefaces that looked like they had come fresh off a printing press. Aaron’s style, message and sound reminded me of a return to weathered vintage nostalgia and rebel rock; the “good ol’ bad days”. https://images.squarespace-cdn.com/content/v1/5985e7d16f4ca31b725c7a58/1611243172136-A1JJ4TV2TOGK2UWGAQH7/Screen+Shot+2021-01-21+at+10.32.41+AM.png Aaron Goodvin - Good Ol' Bad Days (Lyric Video) Each and every visual element in the video was drawn in Illustrator. As you can see above, the truck’s body was drawn separately from the wheels. This is so that in the animation process, the wheels can be parented to the the truck and rotated to appear as they are rolling. https://www.connorscheffler.com/billytalent-judged daily 0.75 2023-01-05 https://images.squarespace-cdn.com/content/v1/5985e7d16f4ca31b725c7a58/7f9a21da-e051-4f36-b061-bd20e41bebd6/BillyTalent_Judged_Artwork_3000x3000_RGB.jpg Billy Talent - Judged - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5985e7d16f4ca31b725c7a58/25c6a9a9-4ecb-4bd3-bf56-54bcfd46c33b/bt_header.png Billy Talent - Judged https://www.connorscheffler.com/mother-mother-life daily 0.75 2023-01-05 https://images.squarespace-cdn.com/content/v1/5985e7d16f4ca31b725c7a58/2a83f47c-37ca-4e62-88a4-bc7dc9642384/mothermother_header.png Mother Mother - LIFE https://images.squarespace-cdn.com/content/v1/5985e7d16f4ca31b725c7a58/1672944480330-9IFNOBF81JD41ACS1SZG/Screen+Shot+2023-01-05+at+1.47.48+PM.png Mother Mother - LIFE https://www.connorscheffler.com/robyn-ottolini-tell-you-everything daily 0.75 2022-01-24 https://images.squarespace-cdn.com/content/v1/5985e7d16f4ca31b725c7a58/fb7baa2d-09cb-407e-8909-1a3f519efaf6/robyn_tye_header.png Robyn Ottolini - Tell You Everything https://www.connorscheffler.com/billy-talent-end-of-me daily 0.75 2023-01-05 https://images.squarespace-cdn.com/content/v1/5985e7d16f4ca31b725c7a58/1611079037034-7JNXZP01O3TDVEHGHV3X/Screen+Shot+2021-01-19+at+12.57.04+PM.png Billy Talent - End Of Me After isolation, the charcoal drawing was imported in to the project and manually programmed to “draw itself out” using keyframes. https://images.squarespace-cdn.com/content/v1/5985e7d16f4ca31b725c7a58/1611077800786-89MREQKT5WQ703KEFBFZ/IMG_9865.JPG Billy Talent - End Of Me Growth is am incredibly powerful song about TOBi’s personal introspection and exploration through his years growing up in Nigeria, to North America. It’s a song about coming out of the struggles of the past by transmuting the pain and the hurt in to self love and, in TOBi’s own words, “shedding old skin and coming into a new frame that is bigger and better.” https://images.squarespace-cdn.com/content/v1/5985e7d16f4ca31b725c7a58/1611085486984-EDO59UE5BHWBD4K9K5BJ/image-asset.png Billy Talent - End Of Me https://images.squarespace-cdn.com/content/v1/5985e7d16f4ca31b725c7a58/1611077880491-1RG11U4UXPDDIAQFP1RR/image-asset.jpeg Billy Talent - End Of Me The art style explored in this video is highly reflective of neo-expressionist, contemporary and African art. Everything was hand drawn on paper using charcoal and pencil, and then later scanned to the computer for isolation. https://images.squarespace-cdn.com/content/v1/5985e7d16f4ca31b725c7a58/1611079271031-K8MG3QC2DKT3W5J36LIQ/image-asset.png Billy Talent - End Of Me I wanted the drawings to all have an extremely raw, human aspect to them to embody the theme of the song. To me, it made the lines look full of emotion and thought, so I drew everything with my non-dominant left hand. https://www.connorscheffler.com/ricochet daily 0.75 2023-01-05 https://images.squarespace-cdn.com/content/v1/5985e7d16f4ca31b725c7a58/1611079037034-7JNXZP01O3TDVEHGHV3X/Screen+Shot+2021-01-19+at+12.57.04+PM.png Ricochet After isolation, the charcoal drawing was imported in to the project and manually programmed to “draw itself out” using keyframes. https://images.squarespace-cdn.com/content/v1/5985e7d16f4ca31b725c7a58/1611079271031-K8MG3QC2DKT3W5J36LIQ/image-asset.png Ricochet I wanted the drawings to all have an extremely raw, human aspect to them to embody the theme of the song. To me, it made the lines look full of emotion and thought, so I drew everything with my non-dominant left hand. https://images.squarespace-cdn.com/content/v1/5985e7d16f4ca31b725c7a58/1611077880491-1RG11U4UXPDDIAQFP1RR/image-asset.jpeg Ricochet The art style explored in this video is highly reflective of neo-expressionist, contemporary and African art. Everything was hand drawn on paper using charcoal and pencil, and then later scanned to the computer for isolation. https://images.squarespace-cdn.com/content/v1/5985e7d16f4ca31b725c7a58/1611077800786-89MREQKT5WQ703KEFBFZ/IMG_9865.JPG Ricochet Growth is am incredibly powerful song about TOBi’s personal introspection and exploration through his years growing up in Nigeria, to North America. It’s a song about coming out of the struggles of the past by transmuting the pain and the hurt in to self love and, in TOBi’s own words, “shedding old skin and coming into a new frame that is bigger and better.” https://images.squarespace-cdn.com/content/v1/5985e7d16f4ca31b725c7a58/1611085486984-EDO59UE5BHWBD4K9K5BJ/image-asset.png Ricochet https://images.squarespace-cdn.com/content/v1/5985e7d16f4ca31b725c7a58/1672942799836-KBXUHSQIIDB0GI6JZMLA/Screen+Shot+2023-01-05+at+1.19.23+PM.png Ricochet https://www.connorscheffler.com/say-it daily 0.75 2023-01-05 https://images.squarespace-cdn.com/content/v1/5985e7d16f4ca31b725c7a58/1611077800786-89MREQKT5WQ703KEFBFZ/IMG_9865.JPG Say It Growth is am incredibly powerful song about TOBi’s personal introspection and exploration through his years growing up in Nigeria, to North America. It’s a song about coming out of the struggles of the past by transmuting the pain and the hurt in to self love and, in TOBi’s own words, “shedding old skin and coming into a new frame that is bigger and better.” https://images.squarespace-cdn.com/content/v1/5985e7d16f4ca31b725c7a58/1611077880491-1RG11U4UXPDDIAQFP1RR/image-asset.jpeg Say It The art style explored in this video is highly reflective of neo-expressionist, contemporary and African art. Everything was hand drawn on paper using charcoal and pencil, and then later scanned to the computer for isolation. https://images.squarespace-cdn.com/content/v1/5985e7d16f4ca31b725c7a58/1611085486984-EDO59UE5BHWBD4K9K5BJ/image-asset.png Say It https://images.squarespace-cdn.com/content/v1/5985e7d16f4ca31b725c7a58/1611079271031-K8MG3QC2DKT3W5J36LIQ/image-asset.png Say It I wanted the drawings to all have an extremely raw, human aspect to them to embody the theme of the song. To me, it made the lines look full of emotion and thought, so I drew everything with my non-dominant left hand. https://images.squarespace-cdn.com/content/v1/5985e7d16f4ca31b725c7a58/1611079037034-7JNXZP01O3TDVEHGHV3X/Screen+Shot+2021-01-19+at+12.57.04+PM.png Say It After isolation, the charcoal drawing was imported in to the project and manually programmed to “draw itself out” using keyframes. https://images.squarespace-cdn.com/content/v1/5985e7d16f4ca31b725c7a58/1672943171577-54XPEJJMHUZ2UHKEGK7W/DSC03331.jpg Say It https://www.connorscheffler.com/home daily 0.75 2023-08-17 https://www.connorscheffler.com/terms-of-service daily 0.75 2024-10-05 https://images.squarespace-cdn.com/content/v1/5985e7d16f4ca31b725c7a58/dee9519f-2422-4f51-bf51-64ba4972c567/CSC_NEWLOGO_2024.png Terms of Service - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.connorscheffler.com/store daily 0.75 2024-10-08 https://www.connorscheffler.com/store/n01 monthly 0.5 2024-10-06 https://images.squarespace-cdn.com/content/v1/5985e7d16f4ca31b725c7a58/4f532b24-4cb5-4edb-88f5-4313b2106a65/LayerCake_N01_Storefront_Square2.jpg Store - LAYER CAKE N-01 – Photography & Design Pack https://images.squarespace-cdn.com/content/v1/5985e7d16f4ca31b725c7a58/324fcd6f-d323-43c1-8427-cc759f7484f7/LayerCake_N01_Textures_Storefront.jpg Store - LAYER CAKE N-01 – Photography & Design Pack https://images.squarespace-cdn.com/content/v1/5985e7d16f4ca31b725c7a58/56fd7f2a-ba96-426d-a747-26c53e75bd19/Typography_Texture_BlendingExample.jpg Store - LAYER CAKE N-01 – Photography & Design Pack https://images.squarespace-cdn.com/content/v1/5985e7d16f4ca31b725c7a58/2868663a-2b13-4b51-985d-ac3e5b200597/Screenshot+2024-10-03+at+2.21.16%E2%80%AFPM.png Store - LAYER CAKE N-01 – Photography & Design Pack